Effective selling

Reassess and improve your business and selling skills with our two sets of retailer-focussed articles.

Each series – one by Tony Everitt, the other by Bill Brown - builds on a regular basis to cover a whole range of retail sales and development topics.

Bill Brown

Bill heads up Bright Perspectives, a retail consultancy that helps and advises retailers grow and develop.

Amongst his wide retail experience, Bill has spent several years as a cookshop owner.

Visit Bill's website or email him.

Tony Everitt

Tony Everitt has 30 years' practical selling experience. His Simply Sales Project website brings practical information, knowledge and his passion for sales to everyone in business, and he has helped turn hundreds of large and small retailers into vibrant, focused and successful businesses.

Visit Tony's website or email him.

Latest articles from Bill Brown

No flash in the (cake) pan 22-Apr-2013 An article in 'The Mail on Sunday' on Easter Sunday described the growing home baking phenomenon and asked: "Is the cupcake taking us out of recession?" This question, to me, is quite valid, says Bill Brown.

22-Apr-2013 No flash in the (cake) pan

88% of people leave stores because of poor service* 1-Feb-2013 Do you read the Shop feature page in the Telegraph Magazine? For the benefit of those who don't, I will tell you that it is a regular feature written by Mary Portas. She visits a different shop every week and reports, very straightforwardly, on its various attributes - good and bad.

See more articles from Bill...

Latest articles from Tony Everitt

Product training 23-Jun-2011 "A clearly defined product proposition"

Staff training 22-Mar-2011 You're looking for a cohesive, focused, goal-oriented team behind you, so the golden rule is: "It's us, not me" and "It's our company, not my company".  1 comment

The sales process, part 3: Add-on selling 14-Feb-2011 We have two opportunities to make an add-on sale.

See more articles from Tony...