Setting the standard for housewares

June 12 and 13 2012 will see London's Exclusively Housewares exhibition open for the eleventh year.

With all stands booked within four months of the 2011 show, it will host 120 exhibitors - with many more brands being represented - and is one of the largest specialist gatherings of housewares and tabletop suppliers in the UK.

"We're always excited by the level of inventiveness, determination and new thinking our exhibitors display in their new product development," says show director Simon Boyd.

"We're seeing more companies take on licensing deals which bring designs that started off on greeting cards or in films into housewares, and onto kitchen textiles. In small domestic appliances we see ever more power-efficient products being introduced and generally more 'better for the environment' materials being used; even new print technology is influencing the types of products and colour ranges on offer.

"You also get a sense, with export sales becoming much more important as the UK economy still struggles, that being 'British' or 'Made in Britain' is being taken much more seriously," he adds, "especially in this double whammy Jubilee and Olympic year - many exhibitors are finally really selling their British heritage with pride."

For the fourth year running, the show is hosting a key group of around 20 overseas buyers. The group this year includes buyers from department store chains and speciality housewares retailers from Switzerland, Estonia, Denmark, Poland, Spain, Sweden, Italy, France and Russia. They will be accompanied by the leading housewares trade press editors from their countries.

"The Exclusively Housewares organising team feels it's worth the investment to research and invite a reputable and interested group of international buyers to the show each year," says Boyd.

"We then set up face-to-face networking for our exhibitors' export representatives and ensure the buyers see and enjoy the show. It's a great way to showcase the UK industry."

Key sponsorship for 2012 has been undertaken by De'Longhi, which will be staffing the Buyer's Lounge with its own baristas. In addition, Imperial has teamed up with partner DuPont Teflon to produce this year's free show bags, and will also be sponsoring the show's tea and coffee trolleys via its brand Eazigrip.

The 2012 show will run on Tuesday 12 and Wednesday 13 June, at the Business Design Centre in Islington, London.

Exclusively Housewares is a restricted admission show, with only bona fide housewares and tabletop buyers invited to attend.

www.exclusivelyhousewares.co.uk
Brooke House Exhibitions, 0121 237 1130

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