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Published on 21 - May - 2012
Morphy Richards adds 150 new housewares linesRKW will be unveiling more than 150 new Morphy Richards products to visitors at this year's Exclusively Housewares show.
The additions follow the successful launch of the first Morphy Richards housewares collection under licence to RKW, which is celebrating its first year anniversary,
Vibrant colour options remain key over an extended range of materials, coatings and finishes, across a comprehensive range of kitchenware products - many of which coordinate with the Accents range of Morphy Richards small appliances.
A total of eleven colours and finishes will now span the housewares ranges, including new Oasis (green), Cyan (blue), orange and yellow, plus stainless steel and a hard-anodised graphite finish.
In addition to the Accents housewares range, RKW will be launching a Morphy Richards Equip and Professional series to offer a comprehensive price structure across the Morphy Richards brand.
Within the three collections, show visitors will see various additions to the range including hard-anodised, tri-ply and forged aluminium cookware, stove-top kettles, salt and pepper mills, oven-to-tableware, bakeware, kitchen scales and thermal ware.
Said RKW sales director Phil Walsh: "With eleven colours now available, that all coordinate with the Morphy Richards electrical ranges, there's tremendous opportunity for retailers to achieve wow-factor in-store displays that will help boost sales."
Distributor RKW promises next-day delivery from its ½ million sq ft warehouse, and will be providing exclusive show offers.
Retail price on application
Click here for company details: Morphy Richards
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