Søstrene Grene, a Danish homeware brand, is about to open its very first store in Cambridgeshire; the store will open on November 15 at Queensgate Shopping Centre in Peterborough.

The store will also launch with its highly anticipated Christmas shop with everything you’ll need for decorating, gifting/wrapping, hosting family gatherings and more.

Mikkel Grene, CEO and co-owner of Søstrene Grene, commented: “We’re overjoyed to bring the Søstrene Grene experience to Peterborough, where customers can continue to discover our wide range of affordable, high-quality products. Every visit promises delightful surprises, with beautifully curated items that spark joy and inspire creativity.”

The first 100 lucky shoppers will get their hands on a tufted rug (worth over £60), plus a stylish canvas goodie bag filled with Søstrene Grene treasures. There will also be refreshments accompanied by live classical music and the brand’s iconic ballet dancers.