Danish homewares brand Søstrene Grene will open the doors to its newest store in Maidstone, on August 29. Situated in the city, which is known for being steeped in history, the launch marks the second store to be opened in Kent.
The retailers new store will offer a curated selection of affordable homewares, furniture, lifestyle products and craft essentials. Located at Fremlin Walk, the store will be at the heart of Maidstone’s shopping district, surrounded by fascinating artifacts.
Mikkel Grene, Group CEO and co-owner of Søstrene Grene, commented: “We are delighted to continue our UK expansion, with our new Maidstone store. Maidstone is a fascinating destination and we’re excited to bring a touch of Scandinavian charm to this city, offering an inviting experience to all guests.”
To mark the occasion, the first 100 customers through the doors will receive a voucher for a rug, worth over £60. Guests will also receive a canvas tote bag filled with Søstrene Grene goodies and will be able to explore the brand’s latest collections whilst enjoying refreshments and live performances by a classical string duo and ballerinas.
Originating in Denmark, Søstrene Grene now has 350 stores globally, and over 50 locations across the UK. The new Maidstone store adds to Søstrene Grene’s growing presence in the UK and Kent, joining the established Royal Tunbridge Wells site.
UK Partners, Norma Jacob and Richard Power, who operate Søstrene Grene stores across Northern Ireland, Southern England, Scotland and Wales, are excited to bring shoppers to the new Maidstone store.
Ms Jacob, said: “We’re proud to unveil our new store in Maidstone. Fremlin Walk offers a fresh and inspiring way to experience Søstrene Grene in the heart of the city’s shopping district. Our aim is to create a calm, welcoming space where customers can explore and enjoy a moment of Scandinavian serenity.”
Mr Power added: “We’re continuingly thrilled by the warmth and enthusiastic response to our store openings and the Maidstone store is no exception. We’re excited to introduce the world of Søstrene Grene to this new destination and bringing the brand’s timeless design to Maidstone.”
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