Eurosonic Group has agreed a collaborative license with TV Chef Matt Tebbutt to develop a cookware range for Autumn 2026.
The brand has said it has plans to provide a first glimpse of the range, which includes pans, cookware and utensils, at Exclusively Housewares – which takes place on June 9-10 at The Business Design Centre, in London.
Mr Tebbutt commented: “It has been a great pleasure working closely together with the Eurosonic Group Ltd/PROCHEF team to develop a range I am very proud of. It has always been an ambition of mine to create something special in the housewares market and I am so pleased to see these innovative products being brought to market.”
Mr Tebbutt is a trained chef and author of several cookbooks, and is also well known to millions as a TV presenter having hosted Saturday Kitchen for the last 10 years. He’s also been a regular presenter on Channel 4’s Food Unwrapped and it was announced in September 2025 that he would be a judge on MasterChef: The Professionals.
Eurosonic Group CEO, Harpreet Chadha, added: “We felt Matt represented the perfect fit for the PROCHEF brand and his attention to product detail and passion in the kitchen, enabled us to bring these two exciting brands together and partner in delivering inspiring products to a wider audience”.
Eurosonic Group’s leading brand, PROCHEF, has seen significant growth in recent years and has forged a reputation for exceptional design and quality at affordable prices.
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