Housewares chain Abraxas Cookshop has just launched Abraxas On-Line – its new ‘virtual shop’.
Abraxas Cookshop was founded by sisters Helen Sparrow and Sarah George in 1996 at Heart of the Shires shopping village in Weedon, Northamptonshire. In its former days a model working Victorian farm, the village is now home to 22 retail outlets. Abraxas Cookshop is situated on the top floor of a 3,000 sq ft Dutch barn.
The pair have since opened three more branches, in Rugby, Banbury and Northampton.
In March 2004, the Rugby outlet made its debut on Regent Street. Situated 12 miles from the original store, the nineteenth century building has high ceilings, covings and unusual features. In November 2004 Abraxas China & Glass also opened on Regent Street, stocking a comprehensive range of tabletop.
The Banbury shop opened in June 2005. Built in 1867, this building was discovered in a very run-down condition. It is listed and in a conservation area, and necessitated a complete restoration.
Finally, the Northampton branch, which is on a prime shopping street in the town centre, opened in November 2006.
The website says: “We are a specialist cookshop, catering foreveryone who loves cooking and entertaining, from the enthusiastic beginner to the professional chef.
“Our focus has always been on customer service, with knowledgeable and approachable staff always on hand to guide and advise. We want to provide this same level of service in our new, on-line shop – so please feel free to contact us with any questions or feedback.”
The site, which Has the strapline, ‘Love Cooking… Love Abraxas’ features a blog, recipes, a section on awards won by the company, as well as an extensive selection of products, listed under brands and categories.
The brands highlighted are Le Creuset, Emma Bridgewater, Joseph Joseph, Magimix, Dualit, KitchenAid, Gaggia, Cuisinart, Garden Trading Company, OXO, T&G Woodware, Salter, Robert Welch Designs and Sophie Conran for Portmeirion.
The categories are Baking, Kitchen Tools, Emma Bridgewater, Kitchen Storage, Electricals, Knives & Boards, Tableware, Recipe Books, Pots & Pans, Salt & Pepper, Home Preserving, Textiles, Alfresco, Barware, Weights & Measures and Scullery.