Adam Southall joins Home Hardware team

Home Hardware has named Adam Southall as business development manager for The Midlands and Wales.

His role includes visiting the organisation’s members and informing them of Home Hardware’s services ‘with the objective of maximising their business as well as recruiting new stores’.

Home Hardware chief executive Martin Elliott said: “I’m delighted Adam has decided to join us. He has a wealth of experience that further strengthens our team.” Adam has previous experience in flooring and mobility product retail management.

Home Hardware is a dealer-owned wholesaler and buying group, which is the largest voluntary organisation of its kind in the UK. It is owned by its retail members, which comprise 450-plus independent hardware retailers, housewares shops, cookshops, ironmongers and garden centres.

The award-winning business is headquartered in north Devon, with two warehouses in Barnstaple and Bedford. Members receive marketing support including six seasonal promotional leaflets and catalogues as a spring and autumn trade shows.

*Home Hardware won the Best Wholesaler Award in The Housewares Innovation Awards 2017, organised by Housewares Magazine and, in conjunction with Spring Fair. Entry to The Housewares Innovation Awards 2018 is open. For details, go to

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