Amazon announces new store for handcrafted products

Amazon has announced the launch of “Handmade at Amazon”: a new store featuring thousands of handcrafted products sold by artisans, with hundreds of items being added every day.

Across Amazon’s five European websites, customers will now be able to discover more than 30,000 products handcrafted by over 1,000 artisans from the UK and across Europe.

All products available are factory-free, and span 10 categories including kitchen and dining, furniture, home décor, artwork and Jewellery. A third of the items will be available for personalisation.

Francois Saugier, vice president for Amazon Seller Services in Europe, said: “We have designed a shopping experience for customers looking for unique, handmade items, by bringing together many of the best artisans from across Europe. With “Handmade at Amazon”, artisans can grow their business, and many of them will now be able to turn their passion into a career.

Simon Johnson, director of seller services UK, added: “By being part of “Handmade at Amazon”, artisans can be discovered by millions of Amazon customers while having the freedom to do what they do best: create unique, handcrafted products.

“Handmade at Amazon” features a growing collective of artisans from across the UK. Nic and Andy Bouchard of MooBoo Home in north London, which supplies handmade furniture and lamps made from reclaimed timber and recycled products, said: “It’s a huge opportunity for us, as until now we’ve only sold locally. But our designs will now be seen nationwide. We hope that this opportunity will mean the move from part-time hobby to full-time business, and we can’t wait to get started.”