shares its Summer 2017 Trends Report has revealed the nation’s shopping and entertainment trends so far this year.

The online retailer’s Summer 2017 Trends Report singles out Sunday as the most popular day for shopping for fashion and food, with many customers ordering their groceries for Monday and must-have outfits for the week ahead.

When it comes to fast delivery via Amazon’s Prime Now delivery service, customers are most likely to buy nappies and wet wipes at 3-4pm on a Sunday.

And the nation’s favourite ‘chocolate in a hurry’ ordered via Prime Now is Galaxy Smooth. For sweet treats generally, M&Ms pouches are proving popular in Manchester, while Milky Bar Giant Buttons top of the list in Liverpool. Cadbury Wispa bars are best sellers in Portsmouth, Toffee Crisp is top in Glasgow and KitKats win in Newcastle.

The report also discloses the top 10 best-selling print and digital books, most streamed artists and songs, and most Watched Amazon Original Series, so far this year:


Top 10 Print Books:

  1. Tom Kerridge’s Dopamine Diet: My Low-carb, stay-happy Way to Lose Weight by Tom Kerridge
  2. Lean in 15 – The Shift Plan: 15 Minute Meals and Workouts to Keep You Lean and Healthy by Joe wicks
  3. Mary Berry Everyday by Mary Berry
  4. Lean in 15 – The Sustain Plan: 15 Minute Meals and Workouts to Get You Lean for Life by Joe Wicks
  5. Sapiens: A Brief History of Humankind by Yuval Noah Harari
  6. Lean in 15 – The Shape Plan: 15 Minute Meals With Workouts to Build a Strong, Lean Body by Joe Wicks
  7. The 8-Week Blood Sugar Diet: Lose weight fast and Reprogramme Your Body by Michael Mosley
  8. Good Night Stories for Rebel Girls by Elena Favilli and Francesca Cavallo
  9. The Little Book of Hygge: The Danish Way to Live Well by Meik Wiking
  10. A Mindfulness Guide for the Frazzled by Ruby Wax

Top 10 eBooks:

  1. Silent Child by Sarah A. Denzil
  2. The Keeper of Lost Things by Ruth Hogan
  3. The Gift by Louise Jensen
  4. Sister Sister by Sue Fortin
  5. The Missing Ones by Patricia Gibney
  6. Lies by TM Logan
  7. Apple Tree Yard by Louise Doughty
  8. The Silent Wife by Kerry Fisher
  9. A Boy Made of Blocks by Keith Stuart
  10. The Breakdown by BA Paris

Top 10 streamed artists:

  1. Ed Sheeran
  2. The Beatles
  3. Coldplay
  4. Queen
  5. Elvis Presley
  6. Little Mix
  7. Eminem
  8. Drake
  9. Adele
  10. Bruno Mars

Top 10 streamed songs:

1.  Clean Bandit Rockabye
2.  Rag’n’Bone Man Human
3.  Ed Sheeran Galway Girl
4.  Justin Timberlake Can’t Stop The Feeling!
5.  Ed Sheeran Shape of You
6.  The Chainsmokers feat. Halsey Closer
7.  James Arthur Say You Won’t Let Go
8.  Jax Jones You Don’t Know Me
9.  Lukas Graham 7 Years
10. NEIKED Sexual

Most Watched Amazon Original Series:

  • Fantasy: American Gods
  • Drama: Sneaky Pete
  • Kids: Just Add Magic
  • Most Watched Unscripted: The Grand Tour highlighted several sales trends across the UK.

In Liverpool, strength and fitness ranks high with sales of Resistance Loop Bands topping the chart in the city

In Aberdeen, as summer temperatures soared to double digits, customers kept cool with Foldable Wooden Hand Fans

In Newcastle, pop star Madonna was in vogue as customers snapped up copies of the pop star’s greatest hits DVD compilation, The Immaculate Collection

In Nottingham, adults snapped up Inflatable Sharks for pools and seaside holidays

In London, customers continued to purchase Organic Coconut Oil

Amazon UK country manager Doug Gurr commented: “We continue to focus on rolling out new products and services to further improve our customer experience. “We hit a major milestone, with our number of unique products on increasing to over 250 million this year.

“We also continued our investment in the UK, announcing plans to add 5,000 new permanent jobs in 2017, bringing our total number of employees in the UK to 24,000 by the end of the year.”

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