OXO is set to make a highly anticipated return to Ambiente 2025, unveiling its latest range of food storage solutions and cleaning products. The company’s stand will feature groundbreaking new designs aimed at enhancing everyday tasks and reducing food waste, in line with growing consumer demand for smarter kitchen essentials.
For over 30 years, OXO has earned a reputation for creating thoughtfully designed products that make everyday routines easier and more enjoyable. The brand’s journey began with the iconic Swivel Peeler, created by founder Sam Farber, and has since expanded to over 2,000 products across various home categories. OXO’s mission remains clear: deliver practical, reliable tools with a focus on ergonomics, sustainability, and high performance.
OXO’s new Produce Savers are designed to extend the shelf life of fruits, vegetables and herbs, helping to keep them fresh and reducing food waste.
Innovations in Food Storage
OXO’s food storage collection is set to be a major highlight at Ambiente 2025. With the rise in home cooking and meal prep, consumers are increasingly seeking solutions that help reduce food waste while providing convenience. In response, OXO is introducing several new products designed to make food storage easier and more sustainable.
Among the standout items are the Twist & Stack Containers, a versatile, stackable storage solution that offers airtight, leakproof lids for secure food storage. Available in multiple sizes (350ml, 550ml, and 900ml), these containers make organising food prep a breeze, whether at home or on the go. Designed with interchangeable lids and built from durable Tritan plastic, they are also microwave, freezer, and dishwasher safe.
Another exciting new addition is the Produce Savers, engineered to extend the life of fresh produce by maintaining ideal humidity levels and promoting airflow. These clear containers are available in various sizes, including options for herbs, leafy greens, and longer produce like carrots and celery. Featuring a removable colander basket and an adjustable divider, these storage solutions help reduce food waste while keeping produce fresh for longer.
Also making waves in OXO’s lineup is the Silicone Reusable Bags, offering an eco-friendly alternative to single-use plastic bags. Perfect for portioning meals, marinating, or storing fruits and vegetables, these durable, dishwasher-safe bags are available in six sizes and are a sustainable solution for everyday storage.
New Cleaning Solutions
OXO is also expanding its cleaning range with two innovative new squeegees designed to meet the growing demand for high-performance home maintenance tools. The Aluminium Extendable Squeegee features an extendable handle that adjusts from 39cm to 58cm, allowing for maximum reach for tasks like cleaning shower screens and high windows. The silicone blade provides streak-free results, and the rust-free aluminium design ensures durability for long-lasting use.
In addition, OXO is launching the Multi-Purpose Squeegee, designed for effortless glass cleaning. With a 24.5cm windshield wiper-style blade, this squeegee is ideal for a variety of surfaces, including shower doors, car windows, and mirrors. It features a soft, non-slip handle for comfort and control, as well as a built-in hook for easy storage.
The OXO Aluminium Extendable Squeegee is designed to tackle those hard-to-reach areas such as the top of shower screens, wall mounted mirrors and high windows.
Ambiente 2025 – A Hands-On Experience
At Ambiente 2025, OXO will bring its commitment to design and quality to life with a series of engaging in-booth activities. Attendees can experience the precision and ergonomic design of OXO tools firsthand at the OXO cooking table. A unique feature of the stand will be an in-house barista station, offering complimentary coffee as visitors explore the latest product innovations. Additionally, a cocktail reception will highlight OXO’s stylish, high-performance barware collection.
Maria Spagnuolo, Senior Marketing Manager, OXO EMEA, emphasised the importance of Ambiente as a platform to connect with retail partners and showcase new products. “We look forward to engaging with buyers and industry leaders and providing a hands-on experience with our latest range while reinforcing our commitment to quality and innovation,” she said.
Paul Bolton, Director of Sales, OXO EMEA, added that the brand is on track for double-digit growth across EMEA markets and will continue exploring new product categories to meet consumer needs and enhance the retail experience
