This festive season, Swedish design icon Ankarsrum is bringing its signature blend of craftsmanship and performance to the Good Food Show Winter (26–30 November, NEC Birmingham, Stand P75) — marking its first-ever appearance at the UK’s premier consumer food event.
Visitors can explore the Ankarsrum Assistant Original Mixer in action, with live demonstrations of its versatile accessories — from dough kneading to pasta making. Plus, don’t miss a special guest appearance from Sophie Rushton-Smith of @thecornerplot, who’ll be sharing seasonal inspiration and showcasing the mixer’s culinary potential.
Win a Mixer: Attendees will have the chance to chat with the Ankarsrum team and enter to win their very own Assistant Original — a kitchen workhorse with timeless appeal.
Crafted in Sweden with over 80 years of expertise, Ankarsrum mixers are built to last. Featuring a powerful motor, intuitive design, and a suite of multi-functional accessories, it’s the go-to for bread, desserts, sauces, and more. Made from 100% recycled Swedish aluminium and backed by a seven-year warranty, it’s a sustainable choice that doesn’t compromise on style — available in 16 colours to suit every kitchen.
Whether you’re a retailer, food writer, or culinary enthusiast, Ankarsrum’s debut is one to watch — a celebration of Scandinavian engineering, festive flair, and hands-on performance.
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