Argos has unveiled its 2015 Christmas TV advertisement, offering an adrenaline-fuelled 60 seconds of extreme winter sports action to showcase its brands and new services.
The advert marks the start of Argos’ Christmas campaign: ‘Just Can’t Wait for Christmas’. It aired for the first time on Friday November 6 during Channel 4’s ‘Gogglebox’, with further high profile spots during ITV1’s ‘The X Factor’, Channel 4’s ‘Homeland’ and ITV1’s ‘Jekyll and Hyde’.
The campaign highlights brands available at Argos this Christmas such as Samsung, Fitbit, Nespresso and Xbox, alongside Argos’ new Fast Track Collection and Same-Day Delivery services, which combine online shopping with immediate fulfilment UK-wide via store or delivery.
The film was shot on a mountainside in Chile’s Valle Nevado, known by daredevil skiers for its 6,000m peaks and vast stretches of treeless off-piste terrain. World-class Canadian snowboarder Justin Lamoureux kicks off the action, leaping from a 10-metre ledge holding a red flare. The film then follows a cast of 50 professional skiers and snowboarders as they rush down the mountainside, led by Lamoureux and surrounded by snow-mobiles, snow buggies, zorbs – and even an Elsa bed from Disney’s ‘Frozen’, which is filled with Argos’ top Christmas gifts including Beats headphones, Minions, Xboxes, TVs, wearable tech and toys. Hovering overhead, wing-suited Star Wars-masked stuntmen complete the action.
The film was shot using a combination of GoPro, drone and hand-held cameras. Some of the 100-strong crew were also on skis, allowing them to get right into the heart of the action.
Argos marketing director Stephen Vowles said: “‘Just Can’t Wait for Christmas’ is for all those shoppers seeking a fast and super-convenient way to get those most-wanted gifts from top brands like Samsung, Fitbit and Lego. It’s a great demonstration of how, at Argos, we’ll get you all of your most-wanted products quicker than anyone else can, thanks to our unique new Fast Track collection and delivery services.
“We wanted to create a Christmas experience which would provide a breath – or a gulp – of fresh air, in amongst all of the usual cuddly animals, love songs and sentimentalism; and which heralds the most 21st century way to shop – online combined with immediate fulfilment through delivery or store.”
The TV ad will be supported by a broader Christmas campaign which will extend across digital and non-digital channels.