Argos launches Digital Gift Guide

High street retailer Argos has launched ‘the first ever interactive Digital Gift Guide of its kind’.

The new guide allows shoppers to search for gifts, create lists for friends and family on Facebook, and gain inspiration from personality-inspired and themed gift categories.

Available at, the guide aims to bring ‘a totally new experience to Christmas shopping,’ allowing customers to explore gifts and be inspired by more than 3,500 present ideas. Rather than searching by item, shoppers can now explore by personality type or by theme.

Users input their postcode to open up a screen of gifts and curated present lists. Shoppers can also sign in via their Facebook account in order to save their lists to a certain person.

The guide allows customers to explore more than 3,500 gift ideas by exploring personality types or by themes they are interested in.

Key features include Themed Collections (29 ready-made gift categories such as Couch Potatoes, Adventurers and For a Wannabe James Bond), Gift Finder (which throws up ideas and suggestions by clicking on ‘This or That’ images, which depict the recipient’s hobbies, preferences or personality) and Fun Facts (such as ‘the world’s largest cracker’ and ‘Santa’s postcode’).

Alongside the Guide, customers can also access a paper version at Argos stores which has been ‘Blippar-enabled’: customers download the Blippar app onto their Smartphones or tablets and Blipp images with a special icon in the guide to reveal videos, games and competitions.

Bertrand Bodson, Digital Director at Argos, said: “Our digital gift guide marks a significant departure from the traditional Argos catalogue and offers online shoppers the opportunity to explore and discover a huge range of gifts in a whole new way that’s never been done before.

“Customers using the guide can immerse themselves in a world of gift inspiration using our never ending screen of ideas; they can build lists for their loved ones and purchase presents in just a few clicks.”

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