Housewares Business-to-business magazine for housewares retailers and their suppliers
Asda has announced the launch of a new vegan food-to-go range that is fully accredited by The Vegan Society.
The supermarket chain said: ‘With three and a half times as many vegans now than a decade ago, our new vegan lunchtime products aim to fill a gap in the market for great value, on-the-go options. With each product priced at just £2.50, the range is one of the cheapest vegan food-to-go options on the market, providing a quality lunch for those following a plant-based diet.’
Asda innovations chef Andrew Johnston commented: “With more and more customers going vegan, we’ve introduced a range which not only answer the dietary needs of the nation, but that also turn favourite foods in vegan-friendly, on-the-go options.
“From onion bhajis – one of the top-selling snacks in the UK – to a light Mexican bean salad, our new range ensures easy eating at any time, and delivers a punch of vibrant flavour in each bite.”
Asda has also expanded its plant-based offer with the introduction of its first Vegan Cheddar Cheese (£2).
Andrew continued: “With a greater demand for vegan-friendly versions of everyday popular items, this year will see Asda expand its vegan repertoire even more, with innovative, delicious products in the pipeline for launch throughout 2018.”
