Asda set to launch its first ever George homeware range

Asda will introduce the first ever range of homeware from its George brand in-store and online over the next few weeks. The full George Home range will be in-store by the end of March.

Asda set to launch its first ever George homeware range

The supermarket chain describes as George Home ‘affordable, stylish home accessories and soft furnishings inspired by the latest trends’.

Asda said: “Our George Home team, led by George brand director Fiona Lambert, has been working hard on the range for the past 18 months. Our first Spring/Summer George Home collection features four very individual trends to suit all tastes. The team have taken their inspiration from various aspects of British culture and style, from 1950s glamour to the increasingly popular UK coastal scene.”

The first trend is Riviera, which takes its influence from the feminine charm and glamour of the 1950s. Retro graphics, playful flamingos and pin-up girl style portraits adorn soft furnishings, bedding and kitchen accessories.

Next is Potting Shed, which showcases ‘an array of flora, fauna and quirky curiosities to give the home the character of a rustic, organic country cottage’. Vintage-style herbs, insects, shrubs and bird prints adorn soft furnishings and accessories, set against a neutral colour palette of olive green and creams.

The third trend is Monochrome with a Twist. This collection takes its influence from New York style loft living and features ‘a modern twist on monochrome’ with mustard and charcoal accents taking centre stage. A range of textures, butterfly and floral prints, bold typography and illustrative sketches have been added to a range of soft furnishings.

Finally, the Seaview trend is light, airy and embraces all things coastal. The collection showcases a subtle palette of ocean accents, nautical stripes and rustic sea-influenced motifs including anchors, lighthouses, beach huts and bunting. Each element of the range has been designed to work together in a complementary mix-and-match style, reminiscent of a British seaside scene. The collection also includes lighting, porcelain, clocks and baking accessories.

Fiona Lambert said: “We’re incredibly proud to be able to bring the style influence of the George fashion brand into the home and we know our customers will love it. Fashion and interiors work hand-in-hand and this is something that you will see we have brought to life in the new range.

“As always, great value is at the heart of everything we do and we are delighted to present this unique range from our incredibly talented in-house team that will add the finishing touches to any home.”

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