Housewares Business-to-business magazine for housewares retailers and their suppliers
With colder climes on the way, Asda is helping customers get into the spirit with the introduction of a limited-edition Extra Special Gingerbread Gin Liqueur.
Vibrant orange gold with a shimmering, pearlescent edible glitter, the Extra Special Gingerbread Gin Liqueur is described as ‘the perfect way to add a touch of sparkle to cocktails whilst snuggled-up at home, with the gin an ideal addition to bubbly’.
Created by combining Asda’s Extra Special Triple Distilled Premium Gin with the flavour of lightly-spiced, home-baked gingerbread, this tipple can be enjoyed over ice with a spritz of tonic, or added to a glass of fizz.
The supermarket chain said that with a record number of bottles of gin purchased over last year and sales showing no sign of slowing down, it expects the new gin to fly off the shelves in the run-up to the festive party season.
Asda spirits product manager Ed Sowerby commented: “As the sun sets on summer, we’ve been looking for the perfect warming flavour for the cooler months, and think we’ve found it with the gorgeously glittery Extra Special Gingerbread Gin Liqueur.
“We know gin continues to be a firm favourite with our customers, especially around the festive season as gifts or simply for sipping, so we’re proud of the innovation which has gone into creating our latest spirit.”
A 50cl bottle of Extra Special Gingerbread Gin Liqueur is priced at £12.
