Autumn Fair has announced its exclusive partnership with Faire; its collaboration will bridge online and offline wholesale for the first time in the UK and simplify the buying process for up to 20,000 independent retailers.
Retailers at Autumn Fair will gain access to Faire’s extensive global network of brands, helping them to discover unique products, streamline their buying process and benefit from 60-day payment terms available on Faire. Faire will also be offering new retailers a 50 percent discount on their first order to help them easily shop at the show and beyond.
Katie Holmes from Autumn Fair exhibitor Sting in the Tail highlights the synergy and benefits of the collaboration. She commented: “So much has changed since Brexit and Covid. After 30 years of exhibiting the need for us to reassess the way we support existing customers and find new ones was urgent. Since joining Faire our existing customers benefit from having an easy way to browse our products, place orders and have extended credit terms, particularly welcome in the current climate.
“The synergy of exhibiting in person and selling on Faire gives us a presence in both worlds. They are both vital and complementary. This partnership will encourage the online only buyers to attend Autumn Fair and see all our products and encourage small, online, Faire-only suppliers to exhibit. It represents a resetting of the giftware trade marketplace.”
The company stated that its partnership came from a desire from retailers to experience the best of both in-person and online buying. Trade shows like Autumn Fair offer buyers the joy of discovery; to touch and feel products, get inspired, and network.
Charlotte Broadbent, UK Country Manager from Faire, said: “As the largest global online wholesale marketplace, Faire has connected almost 1 million independent retailers with unique products. We are proud to partner with Autumn Fair to demonstrate how the UK’s two leading figures in the online and offline worlds can work together for the benefit of the industry. Together, we will help brands increase their sales and streamline their business, while enabling retailers to discover their next bestsellers.”
Jackson Szabo, Portfolio Director, Spring & Autumn Fair added: “This exclusive partnership with Faire allows our exhibitors access to a considerable new audience of retailers and gives independent retailers the opportunity to engage directly with suppliers and explore new products showcased at Autumn Fair on Faire’s platform.
“The partnership will empower independent retailers by offering them a broader range of unique products, fostering networking opportunities, and providing access to valuable resources and insights, ultimately helping them thrive in a competitive market while maintaining their individuality and community presence.”
