Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares distributor RKW is promoting its Tower CerasureTM non-stick cookware in a major TV campaign this Autumn.
In addition, RKW is promoting the Tower CerasureTM display unit FSDU (free-standing display unit). Each FSDU comes with initial purchases of £2,000 or more. The unit is pre-loaded with a selection of Tower CerasureTM pans, including frypans and multi-pans, and features a free HD TV, complete with Tower CerasureTM promotional video.
RKW housewares buying director Steve Galbraith said: “Since we launched Tower CerasureTM pans on a TV shopping channel, sales have been going through the roof, and customer feedback has been consistently five-star. Our next TV campaign is scheduled for Autumn, and I’d advise retailers to be placing orders now to get full benefit from our powerful national Autumn TV campaign.”
Tower CerasureTM cookware features a heat-responsive, non-stick coating. The pan’s surface turns completely white when the optimum cooking temperature is reached, and returns to its original colour around the edge, when it’s safe to clean. CerasureTM pans are suitable for all types of hob including induction hobs.
RKW has an 8,000sq ft showroom in Stoke-on-Trent, where retailers can try Tower CerasureTM pans in the showroom’s kitchen.
