Housewares Business-to-business magazine for housewares retailers and their suppliers
Department store group John Lewis is the star of a new documentary, due to air on BBC Two next Wednesday.
In ‘Christmas Shopping Fever: John Lewis & the Retail Race,’ presenter Cherry Healey will go behind the scenes of the retailer, from the shop floor to head office, to find out how it ‘survives the pressure cooker of Christmas’.
Charting the countdown to Christmas 20125 – from the midsummer Christmas press launch, to the honing of the ad, to the discounting frenzy of Black Friday – Cherry sees the John Lewis team tackling the multitude of challenges presented by changing shopping habits and discovers how John Lewis is catering for a new breed of savvy online shoppers.
In the run-in to this Christmas, staff have to contend with customer complaints, website woes, unpredictable buying behaviour and more.
The one-hour programme debuts at 9.30pm on Wednesday December 23.
