BHETA (the British Home Enhancement Trade Association) is to host a webinar with TikTok Shop, giving members a closer look at how the social media platform has evolved into a powerful sales channel – and how brands can tap into this shift to drive measurable growth. The event takes place on June 2 at 10:30am.

In the webinar, Ioana Bona from TikTok Shop will guide attendees through the mechanics of turning short-form content into a high-performing sales channel. The session will explore how TikTok Shop works in practice, from establishing a presence and building product visibility through content, to shaping a strategy that supports consistent conversion.

Ms Bona will also introduce a step-by-step approach for brands aiming to reach £30,000 in revenue within 60 days, backed by examples of businesses that have successfully accelerated growth on the platform. Attendees will gain a clear understanding of what drives performance on TikTok Shop, along with practical techniques they can apply immediately to improve discovery, engagement, and sales outcomes.

Steve Richardson, BHETA’s General Manager, commented: “E-commerce is becoming more important than ever, and that’s exactly why I’d encourage BHETA members to join this session. It’s a simple way to get up to speed, hear what’s working right now, and take away practical ideas you can apply to your own business. It’s about staying relevant and making the most of digital opportunities.”

Stay Ahead in the Housewares Industry

Never miss a beat in the world of housewares. Subscribe to our weekly newsletter for the latest industry news, insights, and trends—delivered straight to your inbox. Plus, get six issues a year of our expertly curated magazine, published at key points to keep you informed and inspired.

Subscribe now: https://housewareslive.net/registration/