The British Home Enhancement Trade Association (BHETA) has welcomed business development consultancy UK2USA as its latest Business Support Provider, helping UK home and housewares brands expand into the American market.
UK2USA specialises in supporting British brands looking to establish and grow their presence in the US, offering services ranging from market-entry planning and trade show representation to introductions to American retailers and sales representatives.
The family-owned consultancy works alongside its sister company, Kitchen2Table, a wholesale representative group specialising in kitchen, home and entertaining products.
Together, the businesses operate permanent showrooms at AmericasMart in Atlanta and World Market Center in Las Vegas, as well as virtual showrooms that allow buyers to browse products throughout the year.
Through the new partnership, BHETA members will be able to access these established showrooms without the expense of setting up their own US operations, alongside tailored business development advice and connections with retailers across the kitchenware, tabletop, housewares and gift sectors.
Members will also have the opportunity to work directly with UK2USA Founder and Head of Business Development, Jonathan Pearson, who has more than 30 years’ experience in the American market.
Having moved from the UK to the US over three decades ago, Mr Pearson has established several businesses, including Kitchen2Table, JMP B2B Consulting and UK2USA.
Steve Richardson, General Manager at BHETA, said: “Breaking into the US can feel like a big step for British suppliers, from understanding the market to getting products in front of the right buyers. UK2USA helps BHETA members test US demand and build distribution with a partner that understands both markets.
“The US is a huge opportunity for British brands, but knowing where to start can be daunting. UK2USA offers our members practical support, with showroom representation, real buyer connections and advice from a team that has done it themselves.
“We’re delighted to welcome them to our Business Support Provider network and look forward to seeing more BHETA members grow in the American market.”
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