Housewares Business-to-business magazine for housewares retailers and their suppliers
Tesco has put ‘helping customers’ at the heart of its new Christmas campaign, as it seeks to make the busy festive period easier for shoppers.
In a departure from the traditional long-running Christmas TV advert, Tesco’s fully integrated festive campaign includes several TV adverts which illustrate festive-themed ‘little helps’ for customers in stores Last week, the retailer advertised a position for the first ever Christmas tree light untangler to help relieve some of the stress associated with the Christmas season.
The adverts feature Ruth Jones, star of TV hits ‘Gavin & Stacey’ and ‘Stella’ as Mum; Ben Miller, star of ‘The Armstrong & Miller Show’ as Dad and actor Will Close as their son. The first two hit small screens on Monday (November 9) and focused on the supermarket chain’s seasonal food offer. Later adverts will highlight Tesco’s new party food range, which is designed to help party hosts spend more time with their guests, as well as an ad highlighting Tesco’s in-store staff who will be helping customers with their Christmas shopping throughout the festive season.
Tesco brand director Michelle McEttrick said: “Christmas is a special time of year for many of our customers, so we’ll be making sure we do all we can to help them spend more time with friends and family over the festive season. Whether that’s great customer service from colleagues in-store, our delicious party food that’s been developed to allow customers to spend more time with their guests and less time in the kitchen, or our award-winning Free From food range, we’ll have everything covered this Christmas.”
