Housewares Business-to-business magazine for housewares retailers and their suppliers
Brabantia is returning to television screens this spring with an advertising campaign for its WallFix clothes dryer.
The commercial, which will be shown during April and May, is also designed to raise awareness of the Brabantia brand and its large product range.
The 20 second spot will run on a number of channels including Sky, ITV2, ITV3, E4, More4, Film 4, IDS, Five US and Fiver. It shows the dryer from a number of different angles to highlight its space-saving and functional design, and to demonstrate how easy it is to fold away.
Brabantia UK sales director David Slater said: “When we screened the commercial for the first time last year, WallFix sales saw a triple digit growth, while we also grew brand recognition at consumer level.”.
The ad can be viewed on brabantia.com.
