Housewares Business-to-business magazine for housewares retailers and their suppliers
The parent company of international housewares brand Brabantia has announced today (Wednesday May 24) the takeover of Netherlands company DUTCHDELUXES.
Eindhoven-based DUTCHDELUXES was founded in 2013 by Sebastiaan Eerhart and Maud Eerhart-Vorspaget, based on their passion for interior design and love of cooking. The pair design and manufacture ‘fashionable and functional products for use in and around the kitchen’ which are currently sold primarily in Europe.
Products include serving food platters, bread boards, leather aprons, bbq style aprons, serving trays, oven gloves, coasters and placemats
Brabantia ceo Tijn van Elderen said: “I’m delighted with this takeover. It is, in fact, our first takeover in 40 years. This step represents a solid contribution to our international growth targets.
“With our combination of design and sustainability, we have a sound platform in the middle to higher segment, which we plan to extend.
“DUTCHDELUXES offers attractive designer products that perfectly complement the existing Brabantia range. This acquisition enables us to serve the higher segment of the market.” DUTCHDELUXES ceo Sebastiaan Eerhart added: “I’m pleased and proud to be part of the Brabantia family, starting today. For almost 100 years, Brabantia has been leading manufacturers of attractive and good-quality household products.
“Since our company was started in 2013, we have steadily expanded the DUTCHDELUXES product range and successfully positioned our brand.
“Assisted by Brabantia’s knowledge of production and logistics, and their contacts with dealers and distributors in the sector, we expect to be able to operate even more effectively.
“Brabantia has successfully innovated in terms of design and sustainability. As a consequence, our visions match closely and the agreements we have reached are sound.” Neither party has issued any information concerning the sum involved in the takeover.
Following the takeover, the company DUTCHDELUXES BV will continue to exist and will operate under the same name.
The DUTCHDELUXES brand will be maintained and will continue to broaden its scope alongside ‘big brother’ Brabantia as an independent label, on a smaller scale but in a higher market position.
Both companies will be able to make use of one another’s strengths. Brabantia will tap into the innovative capacity at DUTCHDELUXES while DUTCHDELUXES will have access to Brabantia’s international logistic network.
Sebastiaan Eerhart will remain joint shareholder till 2021 and will continue to be responsible for the day-to-day running of DUTCHDELUXES. Brabantia is a fourth generation family company that sells its products in more than 100 countries, with a UK base at Nailsea in Somerset. Worldwide, the company employs 1,000 people. Its turnover in 2016 was Euro 107 million.
Pictured is DUTCHDELUXES’ bbq style canvas apron in grey/green
