Braun named ‘most innovative brand 2015’

Housewares supplier Braun as been awarded the ‘Most Innovative Brand 2015’ accolade by the Plus X Award body.


With an international and independent panel of judges, the Plus X Award is the world’s largest innovation award for technology, sports and lifestyle.


Plus X Award Seals of Approval are given to products judged to possess at least one ‘Plus X’ factor, including new and innovative technologies, extraordinary design and intelligent, easy to use operating systems.


The ‘Most Innovative Brand’ award is the highest of the Plus X Awards and honours the brands with the most Seals of Approval within a product group. Last month, Braun was awarded a number of Plus X Awards for its new range of CareStyle 5 Ironing Systems and its new MultiMix 3 Hand Mixer.


Penny Jones, trade marketing and product manager at Braun, said: “We are all about design at Braun; we design products that make a real and positive difference to lifestyles and we design products that have great function, fit and form.


“This year Plus X has seen that Braun Household means business with its new range. We’re breaking new ground and setting a style for the future of home living in the UK. We’re proud to be called the Most Innovative Brand 2015; the development team deserve this great recognition.”


Plus X Awards given to Braun include ‘best product 2015/16’ for the MultiMix 3 Hand Mixer, ‘best product 2015/16 in the hand mixer market; for the MultiMix 3 Hand Mixer, ‘best product 2015/16’ for the CareStyle 5 Ironing Systems range and ‘best product 2015/16 in the ironing system market’ for the CareStyle 5 Ironing Systems range.

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