Britannia keeps cool with Humble Pie

Kitchen appliance specialist Britannia has provided a stainless steel Montana American style fridge-freezer to new cookery TV series, ‘Humble Pie’.

The first episode of the competitive cookery programme, which is hosted by Melanie Sykes and stars celebrity chef Marco Pierre White, aired on Watch last Friday (October 16) at 8pm. 

Michael Haigh, marketing manager at Britannia Living (, commented: “We were thrilled to provide a Montana American style fridge-freezer for the filming of ‘Humble Pie’. It will be great to see both the contestants and the fantastic Marco Pierre White using one of the hero products in our range throughout the duration of the series.” 

The show sees four contestants go head-to-head in the kitchen each week in a quest to win the £2,500 top prize as they rate each other’s dishes, while being judged by Marco.

Joel Gore, food producer for RDF Television, a Zodiak Media company that produced the show, said: “The Montana fridge freezer from Britannia is the perfect addition to our set. It offers an extremely large capacity to cater for all of our contestants, while also providing a real style statement.”

The A+ rated Montana American style fridge-freezer offers a capacity of 23 cu.ft. – one of the largest on the market. It has been developed with a variety of innovations that ensure optimum food preservation, including a sweetspot shelf, a ClimateKeeper air tower and frost guard technology.

Michael concluded: “With more and more of us taking inspiration from our favourite cookery programmes, we’re thrilled to be able to showcase our Montana to an audience of keen cooks. The first episode was fantastic and we look forward to tuning in each week, while keeping our eyes peeled for the Montana.”

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