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Some 150 UK companies will promote themselves and their products in a presentation entitled ‘Providence & Provenance’ at next month’s Ambiente.
The UK is the 2017 Partner Country of the trade show, which is billed as a leading world-trade fair. It will be held at the Frankfurt Fair and Exhibition Centre from February 10 to February 14,
The UK companies will take part in a Partner Country presentation in the foyer of Hall 4.1. Brands include Arthur Price, Bluebellgray, Dualit, Hudson of England, Joseph Joseph, T&G Woodware and Wedgwood.
The presentation will be curated by Scottish designer Janice Kirkpatrick OBE, who is co-founder and creative director of Graven, a design studio specialising in creating brands at home and abroad. Janice is also a professor for design at the Glasgow School of Art.
Nicolette Naumann, vice president of Ambiente, said: “Janice has extraordinary skill as a designer. We are very much looking forward to working with her and to putting her creative ideas for presenting the UK at Ambiente into practice. Her realisation is sure to be impressive.”
Graven will present 10 one-minute ‘Graven Design Log’ videos that are published on its website www.Graven.co.uk The final sequence will appear for the first time at Ambiente.
Janice said: “I’m taking advantage of the Graven Design Log to show the Ambiente audience what design is and how it can make an essential contribution to the future success of the UK.”
In addition to the presentation, there will be a café in the style of the Partner Country. The Café Jade Serenity, in Hall 4.1, has been created by designer Bethan Gray exclusively with items from her furniture collection. She works with soft colours, gentle shapes and natural materials inspired by the Welsh countryside, where she is based.
The UK Pavilion in Hall 11.1 on stand F21B will promote selected products relating to gifts, lifestyle and household goods.
On Friday (February 10) from 4pm to 6pm, the DIT (Department for International Trade) in conjunction with the BHETA (British Home Enhancement Trade Association), will invite people to join them in the UK Pavilion. Mark Garnier, Parliamentary Under Secretary of State at DIT, will also attend as a representative of the British House of Commons.
Buyers can look forward to acquainting themselves with the new products from British companies over traditional afternoon tea on Saturday (February 11) and Sunday (February 12) from 4pm to 6pm in Hall 4.2.
On Monday (February 13), a themed Partner Country Day will take place. The event will be organised by UK exhibitors, who will issue invitations to Ambiente visitors to ‘discussions and high tea in the best British tradition’. Guests can expect ‘numerous promotions’ at the stands of UK exhibitors. Details are listed in a Partner Country Brochure, which will be made available at the show.
The day will be rounded off by the Partner Country Reception, during which the next Ambiente Partner Country will be officially announced.
In 2016, Ambiente attracted some 4,400 exhibitors who showed their wares for the coming season to 137,000 trade visitors from almost 150 countries.
The Café Jade Serenity
