Housewares Business-to-business magazine for housewares retailers and their suppliers
Brits are spending an estimated £7bn a year on help in the home such as cleaners, gardeners and an odd-job man, according to new research from Legal & General.
The Changing Face of British Homes study of over 4,000 people found that 41% of participants prefer to pay someone to do work around their home rather than do it themselves, costing them almost £700 a year.
Amongst that 41% the following types of help are the most popular:
Window cleaner 61%
Someone to deliver groceries 32%
Odd-job man 17%
House cleaner 17%
Gardener 17%
Ironing help 7%
Car cleaner 5%
Dog walker 5%
Londoners employ the most people in their homes and, interestingly, the under-25s hire the most home help.
Top five reasons for having help in the home are:
They’re chores that I prefer not to do myself 30%
I don’t have the equipment to do something myself so I employ someone else who does 29%
I don’t have time to do these jobs myself because I’m at work and my lifestyle is too hectic 20%
I don’t know how to do something myself so I employ someone who does 16%
My free time with my friends and family is valuable to me and I want to keep it free 12%
