Brits set for month-long feast of football fun

Four weeks of football action – and feasting – kicked off with the Euro 2016 tournament yesterday (Friday June 9).

For England’s first game, against Russia today (Saturday June 11), Tesco predicts the following uplifts in sales of food and drink compared with an average shopping week:

Burgers – up 50%

Pizza – up 15%

BBQ meats, sausages and chicken – up 25%

Peanuts – up 30%

Dips – up 20%

Beer – up 70%

Cider – up 50%

Ice cubes – up 50%

During the course of the tournament, the supermarket chain predicts the following sales:
• Beer – More than 120 million bottles and cans
• Wine – 8 million bottles
• Champagne – More than 100,000 bottles
• Pizzas – More than 5.5 million
• Packets of crisps – 29m million bags of crisps and related snacks
• 140,000 flags including bunting and car flags

• 20,000 wearables such as scarves, capes, hats and wigs

Tesco added that demand for giant TVs is also strong, with many people using the opportunity of the Euro football fiesta, Wimbledon and the Olympic Games later in the summer to upgrade their old sets – with screens measuring 48in and above the most popular sizes being bought.

Beer wines and spirits category director Gavin Warburton said: “With summer around the corner and the excitement of Euro 2016 taking place for the next month, there will be a real party atmosphere across the country. We’re already seeing rising demand for food and drink in advance of the home teams playing their first matches – and have ordered in extra supplies to make sure Britain doesn’t run dry.”

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