On 19th February, Dexam’s Managing Director Bryony Dyer, will mark an extraordinary milestone 30 years with the company, a journey that has spanned half her lifetime and seen both the business and the housewares industry evolve dramatically.
Beginning in finance in 1996, progressing to Finance Director, and then becoming Managing Director in 2016, the past three decades have been defined by growth, resilience, and an enduring passion for the world of home and kitchenware.
“Dexam has been a huge part of my life,” said Ms Dyer. “It’s been a rollercoaster at times, particularly over the past decade. We’ve navigated Brexit, Covid, the sudden loss of a significant proportion of our turnover almost overnight, global shipping disruption, and the trump administration. Like many businesses in our sector, we’ve had to adapt quickly and think creatively just to keep moving forward.”
Howard Bradley, Director, added: “The individual knows when they have found the right company although usually it doesn’t last as they have to move on to further their career. However every now and then the individual is able to advance within the said company to every bodies benefit which is what happened in Bryony’s case. Starting within the accounts department in 1996 Bryony took over as Managing Director in 2016 and has since steered Dexam through Covid and Brexit on the way to her 30th anniversary. Congratulations and thank you.”
She highlighted: “This industry really is special. Over the years I’ve made many genuine friendships with customers, suppliers, and colleagues across the trade. Trade shows feel less like work and more like a reunion — a chance to catch up, share stories, exchange ideas, and occasionally enjoy a well-earned beer together. That sense of community is something I’ve always valued enormously.
“I’ve loved being part of Dexam’s story, and helping shape where we go next. I’m incredibly proud of what we’ve achieved as a team and grateful to everyone who has been part of the journey so far.”
Stay Ahead in the Housewares Industry
Never miss a beat in the world of housewares. Subscribe to our weekly newsletter for the latest industry news, insights, and trends—delivered straight to your inbox. Plus, get six issues a year of our expertly curated magazine, published at key points to keep you informed and inspired.
Subscribe now: https://housewareslive.net/registration/

