BHETA has welcomed its newest member, Cello Electronics (UK) LTD.

The small domestic appliance and electronics brand, Cello, will launch the Cello Overture Small Domestic Appliance Range at the forthcoming Exclusively Shows in June.

Commercial director, John Rourke, said: “We welcome the opportunity to join the prestigious BHETA family and we’re tremendously excited to be launching the Cello Overture range across the UK and Europe at the show in June.”