Chinese retail opportunity for BHETA members

As part of an export drive by BHETA (British Home Enhancement Trade Association), and following discussions with the Department of International Trade (DIT) in Shanghai, DIT has invited BHETA members to showcase their products in the Great Pavilion at China’s Best of British Show in October.

From October 17 to October 21, the British Consulate General of Shanghai will host this trade and consumer event in the Shanghai Exhibition Centre, featuring British consumables including food, drink, fashion, design, interiors, home and lifestyle.

Exhibitors can access a pod-style stand at the exhibition, a one-day workshop on the Chinese retail scene, two days of networking and ‘meet the buyer’ opportunities, and two days of selling direct to consumers from the stand.

BHETA members from the home interiors and lifestyle sectors can take part at a cost of £1,250 plus VAT, not including travel and accommodation. Applications will be vetted based on product category, price point, brand awareness, revenue, online presence and existing export presence globally.

For more information, contact BHETA’s member services team on 0121 237 1130 or visit

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