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Ethos can expect a rise in sales of its Fat Bird fat-ball making kit after its inventor was invited to talk about it on primetime radio.
Max McMurdo was interviewed live on BBC Radio 2’s Chris Evans Breakfast Show to discuss the kit and its benefits to birds and humans alike.
The Fat Bird kits consist of a silicone cup cake style mould with novelty “bird” feet plus a pack of seeds and string. Together with leftover cooking fat the kit can produce fat-ball bird feeders to keep feathered friends fed and well throughout the winter months.
Ethos says that Chris Evans loved both the design and the idea.
