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The Co-op has struck a ‘meal deal’ with Superdrug to supply the health and beauty chain with a food-to-go range including sandwiches, salads and fruit.
The supermarket chain will initially supply a range of more than 40 own-brand products – including vegan and gluten-free choices – to seven Superdrug branches at airports and railway stations.
The branches are located in East Midlands, Bristol and Edinburgh airports; and at Brighton, Sheffield, and London’s Victoria and Fenchurch Street railway stations.
Shoppers add a Superdrug snack and drink to the Co-op own-brand “main” to complete the ‘meal deal’, which will be priced at under £4 in airports.
The move continues the expansion of the Co-op’s own-branded products into new channels, and follows the wholesale agreement to supply 2,200 Costcutter Supermarket Group stores, its move into franchise stores and the acquisition of Nisa.
Chris Brown, Superdrug head of personal care & convenience, commented: “We are delighted to be introducing Co-op food-to-go in some of our travel branches. We know our customers will appreciate the range available, and the fact that it offers a great value choice for busy commuters and travellers.”
Matt Hood, trading director of Co-op Food, added: “We are continually exploring new ways to bring our award-winning products closer to shoppers and to reach new customers. Becoming the food-to-go partner for Superdrug is an exciting development as Co-op continues to grow its brand, further increasing the accessibility of own-brand products. These transport hubs provide an exciting and dynamic location to meet the shopping needs of busy consumers and offer our value conveniently.”
PHOTO: Chris Bull / UNP
