Consumer Brands, which has been set up to run the Morphy Richards small domestic electricals brand in the UK, has joined BHETA. The company has been created by the team that looked after SWAN within the RKW family.
Marketing Director, David Foulstone, said: “We are delighted that we are now the official licensee of Morphy Richards in the UK. With 86% brand recognition, Morphy Richards represents the best of British design, and that is the legacy we are continuing today. The products are innovative, designed for life and built to last.”
Seema Grantham, BHETA’s sector manager for housewares and small domestic electricals, added: “This is really exciting for housewares in general and of course, for BHETA. Morphy Richards is an industry-leading global name and a great British brand. I look forward to working with the team.”
