Housewares Business-to-business magazine for housewares retailers and their suppliers
People intend to spend less this Christmas than last, according to a new YouGov SixthSense report.
The survey found that while 14% of UK consumers who celebrate Christmas will fork out more on Yuletide festivities than they did last year, almost one in four expects to spend less.
The report says that 36% expect to spend anything between £100 and £249 on gifts for friends and family, while 30% intend to spend between £250 and £499.
Forty-six per cent think they will shell out between £100 and £249 on food and drink for consumption at home, while another 36% are budgeting to stay under the £100 mark.
People are also wary of spending large amounts on Christmas-specific items. Seven in 10 hope to pay less than £50 combined on cards, a Christmas tree and decorations this holiday season.
The YouGov/Bloomberg Household Economic Activity Tracker has also revealed that consumers are currently unwilling to loosen the purse strings for big-ticket items.
When asked, “Compared to one month ago [September], is now [October] generally a worse time or a better time to make major purchases?”, 37% of respondents said they were in a worse position, with only 6% saying they were in a better position.
The survey was carried out this month amongst almost 2,300 UK adults.
