Housewares Business-to-business magazine for housewares retailers and their suppliers
Over 46m Brits hate at least one household chore, and as many as 10m loathe any form of housework altogether.
New research from Mintel finds that the top three most hated tasks are cleaning the oven, with 64% dreading this task, followed by ironing (56%) and cleaning the windows (39%).
Today, almost half of women go out to work, but housework is still more likely to fall to them, the survey reveals. Some 47% of all women are resigned to the fact that keeping their home clean and tidy is their responsibility, while just 18% of men are of the same view.
Mintel says that, valued at nearly £4.4bn, the UK market for household cleaning products has seen steady growth of 17% since 2003.
