Creative Tops unveils Wildlife Trusts partnership

Spring Fair 2012 will see the first products resulting from Creative Tops’ new licensing partnership with The Wildlife Trusts.

Creative Tops unveils Wildlife Trusts partnership

The collection of fine bone china mugs in boxes will feature some of the UK’s most endangered species, and will be the first of its kind for the trusts.

The wildlife illustrations, by well-known wildlife artist Mike Langman, cover badger, blue tit, dormouse, robin, fox, red squirrel, green woodpecker, otter, kingfisher, fallow deer, tawny owl and hedgehog. Many of the illustrations are of species which are in some way under threat, such as the hedgehog, which has suffered from the loss of its habitat.

Clare Farthing, Creative Tops’ marketing and public relations manager, commented: “As a company we’re keen to support organisations that seek to protect our natural heritage. The Wildlife Trusts have a wealth of beautiful imagery and a fantastic amount of provenance behind their cause. We hope to be able to communicate their values to a wider commercial audience whilst, through the sale of these beautiful mugs, contribute towards their vital conservation work.”

Today there are 47 Wildlife Trusts covering the whole of the UK and the Isle of Man and Alderney and together they are the largest UK voluntary organisation dedicated to protecting wildlife and wild places. They are supported by more than 800,000 members and manage 2,300 nature reserves.

Brian Eversham, chief executive of the Bedfordshire, Cambridgeshire & Northamptonshire Wildlife Trust, said: “This lovely collection is a fantastic way of letting people know about our work and raising funds at the same time. Much of our UK wildlife is under increasing threat from development, intensive agriculture and the effects of climate change. This partnership will help to protect our natural heritage for future generations.”

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