Currys PC World will unveil its first-ever Ultimate Advent Calendar today (Wednesday November 29): a custom-built 3m x 3m installation, housing 24 tech gifts, worth a total of £10,000.
The electrical retailer is offering consumers at Westfield Stratford City shopping centre in London the chance to win one of the 24 prizes, which include housewares products from KitchenAid, Nespresso and NutriBullet.
For one day only, consumers will be able to try their luck at unlocking one of the 24 advent boxes. If the key fits, the tech gift inside is theirs to take home.
The one-off Christmas calendar will be available for all shoppers to visit between 10am and 10pm today in Westfield Stratford City.
Shoppers who aren’t able to get down to the shopping centre will also have the chance to win the calendar’s contents online, with two more sets of prizes up for grabs.
Currys PC World brand and communications director Matt Walburn said: “Nothing beats marking the start of the Christmas countdown like opening that first door of your calendar. And what better to way to celebrate the festivities than with our ultimate version, filled with this year’s must-have tech?
“From the latest in-demand voice-controlled tech, cameras, and even a 32in TV, we’re excited to offer consumers the special chance to win one of these fantastic prizes this Christmas.”
Ranging in price from £29.99 for the Polaroid pen to £1,499 for the Microsoft Surface Book 2, the 24 gifts are:
Sonos One |
Bose Revolve & Bose QC35 II headphones |
Amazon Echo family |
Instax Mini 9 |
HP Sprocket bundle |
Beauty package |
Google Home/Mini/Chromecast Ultra |
Microsoft Xbox One X |
KitchenAid Artisan Stand Mixer |
Samsung T32E390SX Smart 32″ LED TV |
Polaroid 3D pen |
Nespresso Vertuo Coffee machine |
Dyson Pure Hot + Cool Link Smart Air Purifier |
Dyson Supersonic Hairdryer |
NutriBullet Veggie Bullet |
Canon M100 Mirrorless camera |
PRESSURE KING Pro |
Fitbit Ionic |
DJI Spark drone |
Spider-Man Homecoming drone |
Sphero R2-D2 & LENOVO Star Wars Headset |
Microsoft Surface Book 2 |
Logitech racing steering wheel |
Google Pixel 2 |