Housewares Business-to-business magazine for housewares retailers and their suppliers
Electricals retailer Currys PC World reported its biggest ever start to Black Friday (November 27).
In the morning alone, there was an 1100% increase in hourly unique visitors and a 2900% increase on orders compared to the same time a week earlier.
With a 30% increase in deals and a 40% increase in stock, Currys PC World saw a record peak in mobile phone traffic of 58% as the deals went live at 6am. As stores across the country began to open and people made their way into work, traffic switched from mobile to in-store and desktops.
Black Tag deals are continued throughout the weekend with up to £600 off large screen 4K TVs, wearable tech at half price and nutri-blenders at their lowest ever price. Customers took advantage of the various multichannel options available, with 90% of customer journeys starting online and shoppers choosing to Click and Collect or take advantage of free home delivery.
On the morning of the day itself, Stuart Ramage, e-commerce director at Currys PC World, said: “Last year was one of our most successful trading days ever, so we’ve spent the last year preparing for this year’s event. We’ve seen unprecedented demand online with a 53% increase in hourly web traffic and across the country we’ve seen customers queuing from before the stores open – everyone’s in good spirits and things are running smoothly.”
