Denby, the renowned British tableware manufacturer, has appointed Jane Mason as the Managing Director for the UK and Ireland, a newly established position within the company. This strategic move underscores Denby’s commitment to expanding its presence across various sectors, including tableware, gift, housewares, and the hospitality industry (HoReCa). Mason will also oversee Denby’s retail stores, e-commerce platforms, and international exports from the UK.

Jane Mason brings extensive experience to her new role, having previously served as Head of Sales for Le Creuset UK, Global Sales Director for hospitality business Craster, and most recently as UK Managing Director for DKB Household Brands. In addition to her executive roles, Mason chairs the British Home Enhancement Trade Association (BHETA) Housewares Committee, reflecting her active involvement in the industry.

Expressing her enthusiasm about joining Denby, Ms Mason stated, “I’m delighted to join Denby, such a prestigious and iconic heritage brand, synonymous with quality and with such a raft of fantastic product stories. I’m particularly excited by the growth agenda and the ambition to further consolidate amongst our stakeholders, Denby’s strong credentials as a leading sustainably-made, British brand.”

This appointment signals Denby’s strategic intent to strengthen and grow its UK business, particularly in collaboration with retail partners across all sectors. The company aims to leverage Mason’s expertise to enhance its market position and drive sustainable growth.