Housewares Business-to-business magazine for housewares retailers and their suppliers
After the challenges that 2020 presented, Denby have launched a brand-new campaign, ‘Be Kind to Yourself’. The campaign acknowledges the change in lifestyle for many of us as our homes have become workplaces and schools, and holidays and celebrations
have happened very differently, if at all. Focussed around taking time out, creating mindful spaces and enjoying balanced foods, Denby have shared a series of helpful ‘Be Kind to Yourself’ tips to inspire customers to make simple lifestyle tweaks towards a
healthier body and mind. 
From pausing to notice your surroundings, to using scent to uplift your space, Denby have shared different ways to create a sense of calm and balance in the home. The tips include bringing out your favourite homeware items instead of storing them away in cupboards and using greenery for freshness and to generate a feeling of life and renewal. There is also inspiration on slowing down, documenting your aspirations, and spending time doing what you love, even if it is only 10 minutes a day.
As part of the campaign, Denby have produced a variety of delicious recipes and stunning imagery from a colourful buddha bowl, to a granola and yogurt bowl and no-bake energy balls, which make a nutritious snack. As balance is key to sustaining a healthy diet, treats are also included as a great way to complete a meal and to offer something to look forward to. Alongside the recipes, there are ways to enjoy a relaxed meal, including using beautiful ceramics to create a more memorable experience and
consciously taking time to savour flavours and textures.
The ‘Be Kind to Yourself’ campaign is centred around easy tips and inspiration that can be quickly introduced, and don’t require a whole new lifestyle approach.
