Dexam pulls out of Spring Fair

Dexam has announced that it will not be attending the Spring Fair in Birmingham in 2010.

Dexam pulls out of Spring Fair

Commenting on the decision, managing director Roger Morgan-Grenville said: “Whilst the show has traditionally provided us with a platform to see many of our customers in one place, we have a fully-employed sales force who sell our stock, our launches and our promotions 52 weeks of the year.

“The Spring Fair no longer represents best value for us, added to which we are very confident that we will support our customers better if we re-allocate this cost into active programmes of marketing and promotion.”

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