Dobbies Garden Centres has revealed a £1.5m investment to transform its foodhalls across 48-stores nationwide.
The retailer upgraded its foodhalls with an engaging new look and an expanded product range over the last six weeks, which it says is “just in time for the peak season”.
“Foodhalls are an important part of our garden centre experience, and we are excited to launch a new concept for our customers,” explained Amy Siergiejew, Head of Trading at Dobbies.
“We’ve created a look and feel that’s inspired by a cottage kitchen garden, with a new concept that brings together essentials, treats and seasonal variety through both popular brands and new ones that we think our customers will love.”
The new format was inspired by customer research, and was trialled in stores last year with excellent customer feedback, increased NPS, footfall and sales.
The heart of the new format is an enhanced in-house bakery, complemented by expanded ranges from suppliers like Bothams of Whitby, and Patteson’s macaroons.
Chief Executive Officer of Dobbies, David Robinson, commented: “The rollout of our new foodhalls marks an important milestone in our growth strategy. By creating distinctive, bespoke foodhalls in our garden centres, we’re further strengthening our unique blend of retail, hospitality and experiential reasons to visit.
“We’ve worked with a wide range of suppliers to create a range that blends household favourites and artisan producers, positioning Dobbies as the perfect place to discover new products, especially when it comes to everyday indulgence and gifting.”
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