Dunelm has posted strong first half sales growth with an increase of 4.5% to £872m driven by volume. The homeware retailer’s sales in the second quarter grew 1% despite trading against the backdrop of a challenging market thanks to its range and value.
Dunelm’s chief executive, Nick Wilkinson, said: “The breadth of our range and outstanding value of our proposition continues to be well received by customers, resulting in a strong sales performance for the first half despite a tough market backdrop.
“Consumers remain under pressure and are actively seeking true value at all price points. Our customer offer and positioning as the ‘Home of Homes’ resonates particularly well in this environment, and we are confident we have continued to gain market share.
“We have continued to execute at pace on our strategic plans, opening four new stores over the first half of the year, whilst continuing to expand our ranges and improve our digital offer.
“Our new Spring collections look fantastic in store and are being really well received by customers as we reach the end of our winter sale, leaving us well placed to make further progress in the months ahead.”
