E-cloth gets stamp of approval with GHI accreditation

EnviroProducts’ E-cloth range has been awarded the Good Housekeeping Institute’s prestigious GHI accreditation across a range of its core products.

E-cloth gets stamp of approval with GHI accreditation

The approved items include the general purpose cloth, glass & polishing cloth and deep clean mop, as well as the bathroom, window and kitchen packs, plus new launches such as the stay fresh cloths. All the products clean dirt, grease and over 99% of bacteria using just water.

Hundreds of brands from various categories apply for GHI accreditation every year. The assessment considers the needs of potential consumers and reviews a product’s performance, ease of use and overall packaging and design.

E-cloth’s GHI accreditation will be highlighted to consumers through a sales and marketing programme in-store and on pack from November, as well as being used as part of marketing and promotional communication online and in social media.

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