Housewares Business-to-business magazine for housewares retailers and their suppliers
Harts of Stur has won the prestigious Best B2B/B2C Marketing or Advertising Campaign at the recent eCommerce Awards 2021. Now in their thirteenth year, the eCommerce Awards has consistently broken new ground in highlighting the very best that the eCommerce sector has to offer.
The last year has been like no other in living memory. It has accelerated a transformation of the eCommerce sector, with companies from all industries stepping up their digital strategies to meet changing customer demands and lifestyles. In a period of so many ‘firsts’, the various lockdown restrictions and store closures drove customers online like never before – driving the biggest impact on attitudes to online purchasing.
The campaign, which promoted KitchenAid’s range of food blenders, led the judges to comment: “An excellent submission, detailing a high quality campaign that delivered above and beyond expectation.”
Previous winners of the award include Photoworld, BT Shop, Karl Lagerfeld, Celtic Football Club and Master of Malt.
Graham Hart, managing director of Harts of Stur commented: “Like many people over the last 2 years, our marketing and web teams have not had it easy, learning a new way of working; sometimes from home, sometimes from the office and now a new hybrid model. This is a reward not only for their hard work but for their resilience and go-getter attitude. Here at Harts of Stur we have been building strong supplier brand relationships for years and believe it is core to the successes of both parties involved.
