The Exclusively Show (13th and 14th June at the Business Design Centre) has previewed another of the big style trends for the next 18 months and more – called The New Protagonists.
With exhibitors already submitting product for the ‘so on trend’ displays at Exclusively, Phil Pond from trend forecaster, Scarlet Opus has unveiled The New Protagonists, a trend that is deeply into wellbeing and comfort to counter the negatives of the contemporary world. New Protagonists are into me-time, food, and experiences that ‘make them feel better’. Consequently, they are interested in interactions, experiences, brands, products, and services that increase their confidence, reassure them, and make them feel good, and always consider how products and services can make them feel empowered.
Exclusively has a well-established reputation for predicting the commercial trends in housewares, gift, and small domestic electricals. Working with Scarlet Opus, the show includes trend talks, trend tours for buyers and displays of exhibitors’ products pre-selected for being particularly in tune with the themes and styles which will prove popular for Christmas 2023 and into 2024.
Commenting on the emphasis place upon trend forecasting at Exclusively, Exclusively chair and chief operating officer of BHETA, Will Jones said, “Knowing what consumers want next, enables suppliers and buyers to source more of what will sell. It helps de-risk buying for retailers, informs and inspires merchandising and helps retailers be the best they can be and enjoy a more certain future.”