Falmouth shop triumphs in Sagaform window contest

Quay West Living, in the harbour town of Falmouth, was today pronounced winner of Forma House’s Sagaform window display competition.

Falmouth shop triumphs in Sagaform window contest

The shop’s owner, Denise Norwell, wins an all‐inclusive holiday for two to Sweden worth £2,000 for her creative handling of what she called “the fun, fishy and nautical designs of Sagaform.

“Using the inspiration of sand and sea I have designed a fun-packed nautical display showing off the beautiful and stylish Swedish design behind this joyful and innovative company.

“Although a small shop I have tried to keep the window bursting with the products without overcrowding the display,” she explained.

Joint second place in the contest was taken by Cook to Perfection of King’s Lynn and Pad Chorlton of Chorlton, Manchester, while Snow Home of York came third.

The independent panel of judges, which met for the event this morning, were Roz McGuiness, Autumn/Spring Fair event director; Nick Coffey, Pulse/Top Drawer show manager; Will Jones, BHETA housewares director; Clare Turner, editor, Housewares Magazine; and Jane Oliphant, editor, HousewaresLive.net.

McGuiness thought that the winning window made “innovative use of coastal product and was a quirky take on Sagaform products”, while Jones commented: “It was an imaginative use of colours, fabrics and materials that created a coordinated, eye-catching display.”

For Coffey, the window was “proof that small spaces can be interesting. Quay West Living delivered on the brief and created a strong and enticing look to their window that would tempt the consumer inside.”

Meanwhile, Richard Watts, Forma House’s marketing & press co-coordinator, said that the event had been a great success.

“It was a nail-biting finish with all the judges at loggerheads ‘X factor’ style but, in the end we were all so happy with the winning window and thrilled with the amount of retailers across the country who took the time to get involved.”

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